Outsourcing has become increasingly commonplace nowadays, and the digital signage industry is no exception. But this trend makes sense: digital signage deployments require a significant amount of time, money, energy, and manpower that most companies do not have in-house. A successful deployment also needs a team with substantial industry knowledge in order to follow best practices.If you are planning a deployment, it’s time to hand your project over to experienced technicians who have already installed digital signage a time or two. With their help, you can be confident that your new displays will perform well and provide value to your customers.
If you’re still holding onto the DIY belief, we’ve pulled together three of the top reasons to outsource your digital signage deployment.
Why Should You Outsource Digital Signage Deployments?
1. It Helps Your Organization Cut Costs
Though it may sound counterintuitive, outsourcing digital signage deployments can actually help your organization save money. The company you outsource to has likely been installing and testing digital signage for a long time. They know which expenses are absolutely necessary and which you can do without. By outsourcing, you also avoid having to keep a deployment specialist on your payroll and can utilize the services as needed.
2. It Simplifies the Workflow
A lot of elements go into a strong deployment, like site surveys, hardware and software installation, and utilities integration. Digital signage experts can help coordinate each of these tasks so you don’t have to worry about following up with various technicians and service providers. They can help you from the very beginning of your digital signage journey through the end. They’ve seen the good and the bad of digital displays and can help you avoid major mistakes along the way.
3. It Improves User Experience
Content plays a crucial role in your signage’s overall effectiveness, so it’s never too early to start thinking about content strategy. While an outsourced deployment specialist may not be able to help you create a “call-to-action,” they can help you optimize the technology so your messages resonate with your audience.
For example, they can use their industry knowledge and outsider’s perspective to determine what height, orientation, and brightness the screen should be at, as well as identify the best location for the display. A digital signage partner can also help you install facial recognition technology, which gives you valuable insights into your target audience and can help you finetune your content and improve the user experience.
4. It Ensures the Project Follows All Legal Guidelines
Digital signage is like a small billboard. Just like their big brother framing the country’s highways, digital signs must be structurally sound and approved by the municipality. It is common for outdoor digital signs to need structural, electrical, and signage permits for each unit. So, if your project involves deploying a dozen digital kiosks in the downtown area, you’ll likely need approval for each one.
The structural and electrical approvals are pretty obvious. They both need to be done by qualified engineers approved in the state of the deployment. Using a qualified engineering company diverts much of the liability to that organization. So long as their plan is followed, your digital signage should be protected against all but the most severe storms.
The signage permit allows the city to see where the unit will be placed and how it will be used. Ever wonder why digital highway signs never use animations? Most cities have rules governing how often signs can change so as to not distract drivers. These rules must be followed, and the signage permit brings them to light.
How Kinettix Can Support Your Digital Signage Deployment
Kinettix has been working with companies across the world on digital signage deployments for years. Our global team of partners has helped our customers avoid costly mistakes, like forgetting to consider lighting or thermal management.
Our customers bring us on at any point in the deployment process, from assessing site characteristics to managing final billing after installation is complete. Our quality guarantee ensures that your digital signage deployment will go smoothly, no matter how complex the plan is.
The Kinettix team helps customers with installations of various types of digital signage, from video walls to touch screens to multi-wall displays and more. We also offer basic electrical implementation, and we collaborate with electrical partners to complete the project when needed. Our team is with you every step of the way to answer your questions and guide you through the deployment.
If you’re looking for someone to take on your digital signage deployment, contact Kinettix today. Our team is ready to work with you to make your digital signage deployment a success from start to finish.